Ethical and sustainable children’s wear and accessories brand, Frugi, announces the appointment of Sarah Clark as CEO. She will replace Hugo Adams and takes up her new role at Frugi’s Headquarters in Helston, Cornwall on 1^st March 2021.

Sarah brings a wealth of experience in leading global brands and omni-channel businesses at a local, regional, and global level across Europe, USA, and Asia Pacific.  For fourteen years, Sarah worked with Procter and Gamble overseeing their beauty-care businesses before moving to cycling brand Rapha for five years where she was appointed CMO and then CCO. More recently, she has been CCO of luxury British furniture brand OKA, where she spearheaded the evolution of the brand, the digitisation of the business and the international expansion plans.

Frugi Chair, Julia Reynolds says: “The Board is delighted to be working with such a high calibre individual as Sarah who is joining the business at a time of fast growth.  The business has ambitious plans and with Sarah at the helm, we are confident that the business will go from strength to strength.”

About Frugi

Designed in Cornwall and founded in 2004, Frugi’s range of ethical and organic children’s clothing brand is available to buy online and from over 500 retailers in 30 countries. The range includes newborn to ten years as well as a twinning, maternity, and breastfeeding range.  Frugi acquired TotsBots and Bloom & Nora in January 2020 giving them prominence in the reusable products market.

Frugi is certified by the Soil Association and Global Organic Textile Standard (GOTS) receiving the highest level of certification in the world of leading textile processing standards.

Find out more about Frugi

For more information about Frugi, send them an email.