MAM has introduced its Colours of Nature Woodland set, created to include a mix of MAM’s bottles and soothers all with matching colours and designs.

Featuring MAM’s Easy Start anti-colic bottles, the Colours of Nature Woodlands Set features one 160ml bottle, two 260ml bottles with co-ordinating 0+ month and 6+ month Original soothers. This is the first of their sets to feature exciting new matt colours, coupled with forest animal motifs. They feature soft colours such as sage and lichen as a backdrop to favourite woodland animals, rabbits, foxes, squirrels, and hedgehogs. A completely new packaging layout has been created to generate as much awareness as possible whist offering strong shelf impact and a clear distinction from other collections.

Simple and safe to use and with the aim of making everyday baby life easier, MAM anti-colic bottles and soothers both feature the SkinSoftTM teat which is silky soft and provides a familiar feel for babies. Market research confirms that 94%* of babies accept the teat making it perfect for when mum wants to be a bit more flexible.

The Easy Start anti-colic bottles are able to self-sterilise. With no need for a separate bottle steriliser, MAM bottles can be self-sterilised in three easy steps, ensuring simple and safe bottle cleaning without hassle.

MAM’s anti-colic bottles also provide a smooth drinking flow by preventing the formation of air bubbles, reducing colic symptoms in 80%** of babies who use them. 

Find out more about MAM

Email Stephen Loftus at MAM for more information.

The colours of Nature MAM

*Market research 2010–2020,tested with 1,572 babies.

**Consumer study USA 2010, tested with 131 mothers, Medical study of 73 infants with colic symptoms, Austria 2011

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