“My husband and I never expected life to be the same when our role as parents started in 2015, but what we didn’t realise was just how much kit these little ones need! What was once a perfectly adequate house started to gradually fill up with buggies, highchairs, sterilisers, bottles, nappy bins, changing stations, car seats – you name it, we had at least one, if not two of everything.
But, for the most part, it all seemed poorly made, usually cumbersome and with very little attention paid to one half of the key users: the parent. At RyRy Compact we want to change all of that, and design compact, sustainable and premium products, that not only have the best interests of the child at heart but also the parents. Making products that are easy to use, easy to store and don’t clutter the home.
Our first product is our biggest bugbear – the car seat! Large, heavy, awkward to handle and when not in use, impossible to store and in no way portable for when we travel abroad.”
“The RyRy Scallop may be compact but our prime goal was safety. From the onset, the seat had to achieve the highest level of EU R129 safety, there could be no compromise. The RyRy Scallop is the only R129 certified compact seat in this category. But if Safety was our first ‘S’ we have 3 others that could closely follow.
Size – RyRy Compact is about de-cluttering your house. The RyRy Scallop had to be as small as the guidelines would allow. When folded it is only 52 x 40 x 25cm. It will sit upright neatly in the hallway or travel easily as cabin luggage as parents fly off on their summer holidays.
Sustainability – With sustainability at the core of the brand’s DNA, it was vital for us to build a car seat with the planet in mind. Each RyRy Scallop uses sustainably sourced, anti-bacterial Merino Wool and plant-based polymer foam for its comfortable seats, and the travel bags are made of recycled PET yarn (made from old plastic water bottles). We also linked up with Big Blue Ocean to remove 5kgs of plastic from the World’s Ocean for every seat sold.
Style – we only ever want to produce premium products and we would hope you agree the RyRy Scallop certainly looks a cut above the rest. We worked with specialist designers to make sure there are surprise and delight features throughout. It’s all in the detail. Quilted stitching, magnets to hold the straps up, leather tags and piping, embroidered branding. Coming in four colourways to suit every taste and every toddler; True Charcoal, Black and White, Grey and Limited-Edition Blush, each with their own matching travel bags.”
“There is a contact page on the website www.ryrycompact.com. We have a wealth of assets we can pass on – images, animated gifs, social assets, press releases, how to videos etc, all of which are held in a media library on our website.
And where practical we will obviously come and see you! Just bear in mind, we are a Mum and Dad team of two with 3 children under the age of 6, so it maybe a Zoom call at times!”
“One thing we plan on doing is to have a continuous development plan of short run special editions. Each seat will have its own unique concept. We want to keep the brand fresh, desirable and sought after.”
“We didn’t. It was always safety first, sustainable second. But where we can, we absolutely introduced sustainable features, materials and processes throughout.”
“We worked closely with our UK designers, our manufacturer and the test lab to ensure that we passed the highest level of safety available EU R129, which is far stricter than the previous R44 guidelines. Not only does it test for front and rear impact but also side impact. On top of that, the parameters of excursion and G-forces on the Q3 dummy are way tighter than R44.”
“Compact without compromise”
“Our challenge now, is launching the RyRy Scallop, building some selective wholesale partnerships and concentrate on building the brand. We have more RyRy Compact products to come though, so watch this space!”
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The RyRy Scallop is a modern-day, stylish child’s car seat, here to make life easier for parents with young children.
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