ClevaMama was founded in Ireland in 2003 by sisters, Suzanne Browne and Martina Craine, and is now a multi award-winning, trusted baby brand, sold in over 40+ countries.
ClevaMama has been in the UK for a number of years and during this time, it has built a sound customer base supplying retail giants, such as Jojo Maman Bebe, Mothercare, BellaBaby UK, Smyths and a range of independent retailers with its multi award-winning baby products.
Suzanne and Martina spoke to Nursery Online about their ethos and one of their bestselling products, the ClevaPure™ Authentic Himalayan Salt Lamp, which forms an important part of the brand’s move to expand more into wellness and wellbeing categories.
The brand has also recently announced partnership with renowned wholesaler BabyBase as its plans to drive growth across the UK market. The exciting alignment of the two companies will enable ClevaMama to fulfil the growing demand for its products and to continue to reach new heights in the retail sector both online and in-stores across the market.
What will your partnership with BabyBase mean for ClevaMama?
“As a brand ClevaMama is about supporting parents and their babies. Each of our products has been carefully researched and produced to the highest standards. As a family owned business, it was extremely important for us to find the correct partner to distribute our brand. For this reason, we decided to partner with the premium distributing company BabyBase to concentrate our efforts with independent retailers. We are looking forward to the months ahead and the continued expansion of ClevaMama across the UK market”.
As the baby bedtime and bathtime experts, what are the trends you’re seeing in that market?
“Parents always want the best for their children – and this is especially true for millennial and Gen Z parents. For them, a “quality over quantity” approach is important, and parents are investing more in better quality products for their babies. Safety, health, wellness is also a large purchase factor and trend in the market. With a rising alert of the consequences of environmental pollution and harmful artificial chemicals, parents these days are looking carefully into products that are the safest for their babies.”
What are ClevaMama’s best selling products – and why?
“One of our best-selling products is the ClevaPure™ Authentic Himalayan Salt Lamp. As the days become longer and brighter in the summer, parents are faced with the challenge of how to keep their babies and toddlers sleeping patterns in check. Lighter evenings and mornings can make it harder for little ones to doze off and wind down before bedtime and not forgetting the return of hayfever season, there seems to be no let up for getting a good night’s sleep. Offering an array of incredible features and benefits, the Himalayan Salt Lamp can be used as a humidifier, a warm comforting night light with natural air purifying properties and an aromatherapy diffuser. By simply adding a few drops of essential oils to help aid relaxation – the Himalayan Salt Lamp is perfect for parents and little ones after a day running around or in the garden. The humidifying air with cool mist can also help to ease congestion and calm sore throats – often associated with hay fever.”
Key features of the ClevaPure™ Salt Lamp:
Gently night light with benefits of Himalayan salt.
Humidifier to help ease sore throats and stuffy noses.
Add essential oils to aid sleep and relaxation.
Whisper quiet for the nursery.
Auto-stop when the water runs out.
Three adjustable settings for light and mist levels.
Up to 6 hours on continuous operation.
Up to 12 hours on intermittent operation.
Comes with extra Himalayan salt rocks.
For all ages, suitable from newborn, baby, toddler and parents
BabyBase is based in Worcester and works with some of the best known baby brands and retailers in the market. It is an established business, headed by a robust and highly experienced team. Equipped with adequate infrastructure facilities, distribution channels and supply chain management BabyBase caters to the continuous growth of its retail partners on an ongoing basis.