Marketing and PR Specialists in the Nursery and Family Sector

Behind every product in the nursery and pre-school sector is an amazing team of people who dedicate time and expertise to helping a brand grow. We are talking distributors, PRs, digital marketing experts, HR, IT, Legal… the list goes on. In this feature, we focus on marketing and PR specialists, who work tirelessly to help achieve coverage for their clients in the nursery and pre-school markets.  Quite honestly, we think we are very lucky to have them!


Media. Influencers. Social. Digital.  All your Marketing Needs Under One Roof.

Azaria is the UK’s leading family specialist PR and digital marketing agency. With a proven track record, Azaria helps build brands and drives sales through targeted multi-platform campaigns.  Well known amongst the media, influencers and celebrities, it is the go-to agency for all-things family.

Its client portfolio spans big and small including Maxi-Cosi, Beaba, Huffy Bikes, Angelcare, Baby Central and PetNatura, to name but a few. From strategy to content to execution, Azaria handles it all. With years of experience its expertise includes:

  • Media relations
    Product launches
  • Celebrities & influencers
  • Social creative content and advertising
  • Digital media content & advertising
  • Awards
  • Sampling
  • Brand & expert partnerships
  • Product placements

…and much more.

Clients can take advantage of Azaria’s comprehensive influencer database, which combines data-driven insights and innovative tactics to produce meaningful relationships between brands and creators. Whilst its digital marketing service includes Facebook Retargeting, Google Shopping, Search and SEO, to deliver fully-rounded campaigns that drive web traffic and product sales.

The annual Family Report reveals current UK trends and market insight, confirming Azaria has the knowledge behind its expertise to deliver truly excellent results.

01604 217 000 /

Highlight PR

With 25 industry awards in five years, Highlight PR is a leading PR and social media agency in the family space. 

We help brands and companies boost their visibility, credibility and profitability. 

Our expertise spans integrated consumer campaigns targeting parents and kids, as well as trade PR aimed at retailers and industry stakeholders. 

Working predominantly in the UK, we also have partner agencies in France and Germany with whom we manage pan-European campaigns.

From classic children’s characters to leading toy companies and parenting brands, Highlight’s client list includes Miffy, Melissa & Doug, Sylvanian Families, Aquabeads, Angry Birds, Miraculous, Babease, Tiny Pop and more.

We offer a one-stop shop for our clients via the following services:

  • Creative strategy
  • Product launches 
  • Press office: news generation, product placement, trade PR
  • Social media: content creation, community management, paid ads
  • Influencer marketing: organic and paid campaigns
  • Brand partnerships, events, PR stunts
  • Awards
  • Content: blogs and e-marketing

In 2021, Highlight’s always-on press office generated over 700 items of coverage across our clients,  several of our award-winning social media campaigns yielded double-digit community growth, plus our most successful paid influencer campaign helped drive a 65% uplift in YOY sales.   

To find out how Highlight PR can help you achieve similar results, please contact Alison Vellacott on 01225 444268 or email

Bertelli Communications

Bertelli Communications was founded in 2010 and Lianne Bertelli, MD has worked in PR for nearly 25 years. Bertelli Comms provides senior level experience, knowledge and expertise launching brand new products and brands to both the trade and consumer. The agency prides itself on its relationship with clients and enjoys some of the longest running client relationships within the toy and nursery industry.

The small team work hard to understand each client’s business and their specific goals. A ‘can-do’ attitude combined with solid grass roots PR gets Bertelli clients where they should be – in front of their customers.

Bertelli Comms has worked on some of the UK’s most well-known brands as well as launching totally new companies and innovative products to the consumer. With experience in all aspects of PR, we can tailor cost-effective campaigns to suit a client’s specific budget from one-off bursts of activity to working with you as your retained press office.

The company specialises in targeted product placement to ensure your products and brand get noticed. Every week, our clients and their products appear in lifestyle magazines, on social media and TV and in national and regional newspapers…in fact, whatever a client’s target market read, listen to or watch Bertelli will make sure you’re there!

Lianne Bertelli, MD at Bertelli Comms says: ‘I have always loved working within the nursery sector. It’s probably one of the most fast-moving industries around as there are such innovative, must-have products launching all the time. We have an unrivalled database of contacts within the sector across both B2B and B2C and also offer social media management across all channels as well as copywriting. I always say that ultimately our job is to help drive sales for our clients and we try our utmost to deliver tangible results.’

To discuss your PR requirements, please contact Lianne Bertelli on: 07739 023 756.
Bertelli Communications
17 Broadacre
SK15 2TX



Friendly and approachable, bumpPR is an award-winning boutique agency that specialises in family brands; offering a range of services tailored to suit individual company objectives and budget.

With over 12 years’ experience, bumpPR has become renowned within the nursery and preschool sectors for being a truly hard-working and passionate PR team – it’s clear they love what they do.

Whether you would like a little bit of direction in your first year via some consultancy with the agency’s founder, you’re looking for a small to medium sized project to generate a bit of exposure, or you need retained services to secure regular activity and results – bumpPR can help. Every client is made to feel important, with each tailor-made PR package delivered with care and attention to detail.  Nothing is ever too much for the team, who will go the extra mile to make sure each and every client is happy!

The agency has garnered a portfolio bursting with some truly iconic brands, including Medela, Snüz, The Little Green Sheep,  Kit & Kin, Sweet Dreamers and Polarn O. Pyret, to name just a few. bumpPR prides itself on having long-standing relationships with many of its clients, having represented some for over a decade, showing life truly is a beach, with bumpPR!

Neat PR

Are you looking for an agency with a personal approach and an extra special touch? Look no further than Neat PR. 

Neat PR has over 10 years experience in the baby & toddler industry, working with award winning prams, toys, car seats, teethers, new born gifts and more. We know how to achieve meaningful content and always provide a service focused on value. 

We have a proven track record of exceeding clients’ expectations, the team at Neat pride themselves in making sure products and brands are seen in the right places by the right people. Influencers or media, research groups or photography, nothing is too much trouble. 

If you are looking for a PR agency that integrates with your team, get in touch today 07768 327965

Neat PR logo

The Media Snug

Having recently merged with Mapped Marketing, The Media Snug team has added to its team with more knowledge, experience and passion for everything digital.  Client growth is a key part of our strategy and we love nothing more than celebrating the success that our clients deserve.

Whether you need help with your marketing strategy, social media content, social media advertising, Google ads, SEO, influencers, copywriting, design, websites or PR, we will do what we can to help you, no matter how little or great the challenge.

Our experienced and enthusiastic team is led by Adeline St John and Rosie Reynolds, who between them have many years experience in the marketing and PR fields.  Adeline and Rosie are both mums who understand what being a parent means and how that translates into the family market.

When you work with us we promise:

– kick-ass expertise

– honesty and transparency

– care and teamwork

– courage and curiosity

– collaboration with no ego

– conviction and passion

Please feel free to call us for a chat about your brand, we can’t wait to hear from you! 

Telephone: 01462 530333