Introducing fortnight focus

The UK nursery industry is worth £6 billion.   And new parents tell us that their pram, pushchair or travel system is both their most important, and single most costly, investment.

With such a big decision, and so many brands on offer, the role of a good local independent retailer to help pregnant couples choose the best for their baby is critical.  Imparting the years of knowledge and giving new parents reassurance they are choosing the right pram or pushchair for them is rewarding for the retailer. 

For a pregnant couple, buying a pram is the equivalent of buying a new car…they really want to test drive it before they buy.  As many parents found during lockdown, its hard to choose online and nothing beats the try-before-you -buy opportunity that they can only get in real life.

For the next 2 weeks,  in the first of our Focus Fortnights, we’re bringing you features on prams, pushchairs and strollers including news and live demos from top brands like Didofy, Inglesina and Invictus, and expert interviews.  Keep your eyes peeled over the next couple of weeks.

Exciting plans for the future

As our Fortnight Focus editions pick up the pace, we plan to run demos, host videos and have guest speakers from the industry.

As the original digital nursery trade platform, our plan is to offer an easy way for retailers and brands to engage all around the globe. Our news round up emails will revert back to fortnightly summaries, with a Fortnight Focus newsletter every two weeks.

The Nursery Online Fortnight Focus schedule

Our schedule for the next few months is:

OCTOBER – Out and about with baby

  • 9th – 23rd October: Pushchairs, prams, travel systems and strollers
  • 23rd October – 6th November: Car seats and carriers


NOVEMBER – Nursery, sleep and feeding

  • 6th – 20th November: Nursery furniture and accessories, sleep aids and monitors
  • 20th November – 4th December: Feeding and hydration (from early days breastfeeding, bottle feeding and sterilising through to weaning)


DECEMBER – Eco and organic

  • 4th – 18th December: eco-friendly, vegan, organic and reusable products


JANUARY – Safety, tech and business support

  • 8th – 22nd January: home safety and baby tech
  • 22nd January – 5th February: Service and support including PR, social media, designers, payment systems, HR, web design, legal and distributors

How to get involved

If you’re a retailer or distributor, click here to sign up and be the first to hear about demos, videos and guest speakers.

If you are a brand and would like to find out more about how to get involved, contact or call 01462 530333.

We would love to hear more about what you would like to see or what support you need. We’re always happy to help and love to hear your feedback. Drop us a line to with your ideas.

Fortnight Focus

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