The UK nursery industry is worth £6 billion.   And new parents tell us that their pram, pushchair or travel system is both their most important, and single most costly, investment.

With such a big decision, and so many brands on offer, the role of a good local independent retailer to help pregnant couples choose the best for their baby is critical.  Imparting the years of knowledge and giving new parents reassurance they are choosing the right pram or pushchair for them is rewarding for the retailer. 

For a pregnant couple, buying a pram is the equivalent of buying a new car…they really want to test drive it before they buy.  As many parents found during lockdown, its hard to choose online and nothing beats the try-before-you -buy opportunity that they can only get in real life.

For the next 2 weeks,  in the first of our Focus Fortnights, we’re bringing you features on prams, pushchairs and strollers including news and live demos from top brands like Didofy, Inglesina and Invictus, and expert interviews.  Keep your eyes peeled over the next couple of weeks.