The UK’s leading weaning pouch system has turned to new channels to sell their multi award-winning products. Fill n Squeeze was approached by Hochanda TV to demonstrate both brands, Fill n Squeeze, the baby weaning pouch system, and also nutripouch.
Hochanda TV specialises in craft products but are focusing now on kitchen products as their 30 million viewers a week are made up of generous grandparents and a retired audience.
The hour length premier of each brand has been a successful opportunity and allows viewers to watch the products being demonstrated by the inventor herself, Rifat Jan. Special offers are listed with the Hochanda TV channel. Since the airing of both brands, Rifat is now in discussions with other TV networks both in the UK and abroad and also to broadcast some live demonstrations in the evening.
With recent high street news, small brands are able to explore wider opportunities. TV shopping is the new way to shop in the comfort of the home!