Today’s annual general meeting (June 19, 2024) of the Baby Products Association (BPA) in London was a landmark event, not just for its high attendance and expert speakers but also for the announcement of the association’s plans for rebranding, signalling a fresh and dynamic era for the organisation.
  • Luke Burns from CYBEX delivered a comprehensive and forward-looking presentation on the impending car seat regulation changes. He outlined the phasing out of the EU R44 regulations and the transition to R129 amendments, which require significant updates in car seat design for compliance. Burns also discussed the eagerly anticipated UN regulations for the safer transport of children in buses and coaches, which are expected to set new benchmarks in safety standards across the industry.

    He went on to emphasise the need for manufacturers to stay ahead of these regulatory changes to maintain compliance and continue offering products that meet the highest safety standards. His insights provided valuable guidance for industry professionals on navigating these evolving regulations and adapting product designs accordingly.

  • Meanwhile, The Insights Family, known for their expertise in family market intelligence, shed light on shifting consumer preferences, the increasing demand for sustainable products, and the growing influence of digital channels on purchasing decisions.
  • James Birch from SGS addressed the challenges of product safety, underscoring how this crucial area is constantly evolving. He highlighted the latest developments in safety standards and testing, emphasising the importance of rigorous quality control to ensure products meet the highest safety benchmarks.
  • Salma Boutarf from Amazon UK shared insights on Amazon’s key initiatives for baby brands, detailing how the e-commerce giant supports growth through innovative marketing solutions, enhanced product visibility, and comprehensive customer feedback mechanisms. Her talk provided valuable guidance on leveraging Amazon’s platform to reach a broader audience and boost sales.
A New Era for BPA, with more information coming very soon!

The most exciting announcement of the day came from the newly appointed Chair of the BPIA, Marc Hardenberg. He unveiled the association’s rebranding plans (more on that very soon!) Hardenberg’s presentation outlined the future vision for the BPA, which includes a fresh approach to industry advocacy and member engagement.

Key initiatives announced by Hardenberg include:
  • Membership Growth: The industry body aims to increase its membership by 50 new members by the end of the year. This ambitious target will be supported by enhanced marketing and communication strategies designed to attract and retain members.
  • International Partnerships: BPA is forging exciting new partnerships with international trade shows, notably with Kind + Jugend. The association plans to reintroduce the British Pavilion at the 2025 show, offering exhibitors a 20% discount on their stands. This initiative is expected to bolster the presence of UK brands on the global stage.

The AGM was not just about business. The sunny day, free-flowing drinks, and a lively atmosphere contributed to the event’s success. Attendees expressed strong approval for the rebranding and the association’s forward-looking initiatives. The engaging discussions and networking opportunities further reinforced the industry’s commitment to collaboration and innovation.

The BPA’s new direction reflects a dynamic and evolving landscape for the baby products industry, aiming to better serve its members and the market at large.

For further updates on BPA’s activities and upcoming events, stay connected with Nursery Online.

For more information about joining the Baby Products Association, contact Julie Milne – or visit the website at

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