Organix Baby Meals 

The new Organix Baby Meals range is designed to champion real organic food, introducing a wide variety of tastes, textures and flavours for every development stage – with over 55% veg & pulses in each meal. The meals are In line with the planetary health diet guidelines, ingredients such as grains, plant-based proteins for example chickpeas & lentils  have been prioritised, but some of the meals aimed at older kids also include meat options to help provide a range of flavours and nutrients. 

All recipes are expertly balanced to ensure little ones are eating ingredients that are grown on organic farms, put together simply and tastily, to spark curiosity and a love of great food early on and encourage them to go on and discover more great food experiences as they develop.  

The meals come in recyclable clear pots rather than pouches, to help babies develop their sensory appreciation for food through spoon feeding, as they can see what they are eating.. The pots also allow for a wider variety of textures and chunks to be incorporated, key to the dietary development stages for weaning. The pots are 100% recyclable, and can be reused and resealed, to ensure they are kind to the environment as well as little ones’ tummies. 

The range is tailored to key weaning development milestones:

• First Tastes for 6 months+: 

  • 100% fruit or vegetable purees, so parents and little ones can begin the weaning journey feeling confident they are eating only the best healthy, nutritious foods

  • The purees consist of duo packs available in three different varieties: 

    • Organix Perfect Pumpkin

    • Organix Easy Peas 

    • Organix Peachy Peach

  • Packs are multi-use: suitable for spoon, dip or stir-in

• Explorer Foods for 7+ months, and 9+ months:

  • Tasty organic meals that introduce a wider variety of ingredients, packed with vegetables, herbs and pulses, with at least 1 of a baby’s 5 a day in every meal and over 55% vegetables and pulses.

  • Designed to support parents with the introduction of protein, using more plant and less animal, in line with Planetary Health Diet guidelines

  • Early Explorers Meals are suitable from 7 months+:

    • Organix Creamy Root Veggies & Chicken (>55% veg)

    • Organix Herby Butternut & Beans (>70% veg) 

    • Organix Magnificent 7 Veggies (75% veg) 

    • Organix Rainbow Veggies with Lentils (>75% veg) 

  • Food Explorer Meals are suitable for 9months+:

    • Organix Very Veggie Pasta with Herbs  (80% veg) 

    • Organix Hearty Sweet Potato & Lentils with Chicken  (>80% veg)

    • Organix 5 Sunshine Veggies with Red Lentils (80% veg)

    • Organix Tropical Chickpeas with Rice  (>80% veg)

• Sunshine Bowls for Active Toddlers 12 months+:

  • Designed to be a healthy top up  with two varieties that contain real fruit pieces, organic yoghurt and wholegrain oats & wheat – a great source of fibre

    • Organix Berry Sunshine Bowl with Yoghurt, Banana & Oats

    • Organix Tropical Sunshine Bowl with Yoghurt, Mango and Oats

  • Handy for on-the-go or at home, they can also act as a mid morning top up , similar to overnight oats for adults

Organix Kids

The launch of Organix Kids is another exciting development for the brand, designed to provide a tasty, non-HFSS alternative to products sold in the adult-orientated main snack category aisles. The range of healthy and tasty snacks targeted at 3–6-year-olds celebrates real ingredients and aims to make healthier food fun, with packaging designed for an older age group.

Including a range of punchy flavours, these super tasty snacks are packed with real, tasty ingredients and a taste sensation kids will love. The whole range is designed to appeal to older children with bright, fun packaging and vibrant flavours, whilst ticking parents’ boxes by being under 100 kcals, made with real, organic ingredients, with nothing artificial.

The Organix Kids range enables parents to give kids delicious snacks that have more advanced taste & flavours, and that make them feel more grown up. Parents can also feel reassured that they are giving their little ones a healthy alternative to snacks from the adult offering off aisle for on-the-go or lunchboxes. 

7 delicious and nutritious snacks will launch the Organix Kids range:

• Oaty Bars: Luscious Lemon & Lime and Marvellous Mandarin & Apple 

• Mini Oat Bites: Cool Choco Mint and Crazy Choco Orange

• Wholegrain Llama Puffs: Cheese & Onion, Pizza and BBQ

Mark Golder says: “Supporting parents better with healthier snacks for kids aged 3 and over is a new territory for Organix, and an area we’re excited to be entering into. Our aim is to provide healthier snacks that children will enjoy eating and parents are happy to give because of their superior nutritional content. We have created snacks to fill the gap between breakfast and lunch for active, on- the- go, older children, helping to keep their energy levels topped up and keeping them full until lunch. The Organix Kids range are high quality, organic snacks that ensure kids are best prepared for the demands of the day.  These snacks are non HFSS, under 100 Kcals and come with our No Junk Promise, meaning there is nothing unnecessary in there.”

Wider product launches

Alongside this big shake up and range extension, Organix has some further products launching in the baby finger food and toddler snack category, including Rice Cake Clouds, Weaning Wands and a new Limited Edition Oaty Bar.

Organix has redeveloped their top selling Rice Cakes with an improved recipe that offers a lighter, fluffier and meltier rice cake making them even more appealing to little ones. They will be relaunching as Rice Cake Clouds first in Sainsbury’s in June and Asda in July.

The new Weaning Wands are a grabbable and melt-in-the-mouth finger food to help little ones begin their weaning journey. Suitable for 6 months+, the wands are perfectly sized for little hands and are made from a multigrain combination of oats and corn. With the choice of either banana or strawberry flavour, little ones will love these magical self-feeding foods.  

Finally, off the back of the success of their limited-edition Choco Orange Oaty Bar which launched in 2021, Organix is launching a new limited-edition Blueberry & Apple Oaty Bar. Organix has also made the Choco Orange Oaty Bar a permanent listing after it became the top selling new product launch in the baby finger food and toddler snack category in 2021.