New childrenswear clothing brand MAI (Making Animals Important) has launched its first collection of ethical and organic clothing for children aged 0-8 years.
The collection features unique endangered animal designs showcasing the Amur leopard, Asian elephants and the bumblebee. Each piece in the collection is made from the softest organic cotton with plastic free tags and packaging.
The new, slow-fashion, luxury range is exclusively available on the brand’s website www.mai-clothing.com featuring unisex rompers, t-shirts, sweats, leggings and dresses in on-trend soft greys, pinks and cream organic fabrics. Each item features hand-drawn prints to highlight the animal’s stories.
Founder and creator, Tina Salt, launched the brand in 2021 following a conversation with her four-year-old daughter India-Mai about endangered animals during one of many home-schooling sessions. With years of experience and industry knowledge as a fashion buyer and her second baby on the way, Tina was inspired to follow her dream of launching a responsible and conscious fashion brand.
Tina comments: “It was so important for me to show my children, and their friends how humans and fast-fashion can damage nature and the animals we love. MAI is a responsible fashion brand that is truly giving something back. Sadly, the Amur leopard and Asian elephants are some of the most critically endangered species in the world, and the bumblebee has a huge impact on how the natural world functions pollenating plants and flowers. I want MAI to shine a spotlight on these issues and encourage consumers to shop responsibly.”
MAI has committed to giving 5% of all profits to Fauna & Flora International to help endangered species, and has pledged to help WeForest restore damaged ecosystems by growing new trees – enough to fill a football pitch within two years.
MAI (Making Animals Important) was launched in March 2021 by experienced fashion buyer, Tina Salt.
Products are available from new born to age 8, exclusively on the MAI website
Retail prices range from £20 for a T-shirt to £35 for a dress.
MAI is committed to ensuring its products are both ethical and sustainable. From only working with suppliers who are Global Organic Textile Standard (GOTS) certified, to using plastic-free packaging.
The Amur leopard is the most critically endangered species in the world, with only 100 left in the wild. The population of Asian elephants has declined by at least 50% in recent times with less than 50,000 left in the wild.