Wearable breast pump brand Elvie receives mega-funding
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Elvie has scooped £58 million in a Series C funding round.
Elvie is a leading London-based startup and creator of the the world’s first silent wearable breast pump. The company plans to use the funds to invest in three key areas including innovation and the development of new best-in-class products and services for women, continued expansion into new and existing markets, and strengthening Elvie’s operations and infrastructure ready for the next phase of high-speed growth.
Elvie, the femtech startup was established in 2013 by Tania Boler. Its products include the world’s first silent wearable breast pump – Elvie Pump.
The company brought two new breastfeeding products – Elvie Catch and Elvie Curve to the market in 2018. Since the launch of Elvie Pump on the catwalk of London Fashion Week in that year, Elvie has experienced exponential growth. The business grew 6 times in 2019 and doubled in 2020 despite widespread Covid disruption. It is said to be on track to double again this year.
Elvie launched in 10 new markets across EU and Asia in the last 12 months and continues to see rapid sales growth in the US, the world’s biggest breast pump market. Also, Elvie Pump secured the number 1 position in its category in the US and UK.
Tania Boler, CEO and Founder of Elvie, said: “Elvie has already revolutionised every category it has entered – but we know that we have barely scratched the surface of what is possible for women’s tech. This further investment, alongside the wealth of expertise our new Board members bring, place Elvie in pole position to capitalise on the $50 billion femtech opportunity – and that’s only the beginning.”