The eco rascals™ launch is a welcome entry to the UK.
Molly Francis Coleman of BabyBirds stores said “More and more parents are becoming aware of their carbon footprint. New parents are wanting recyclable products, something that is sustainably sourced, with some environmental benefit. We’ve seen a decline in cheap throw-aways and a rise of good quality, sustainable products.”
Ian Davidson, Store Owner of Babylicious, BPA Independent retailer Judge of 10years and Nursery Trade Facebook Page admin said “I have been challenging existing suppliers to give the trade more choice when it comes to sustainability of the products available to sell to new parents. I’m not the only ‘Eco Warrior’ in the trade, so I know this is an opportunity for suppliers and new comers like eco rascals™ to improve the supply chain for Baby products and help retailers and parents make more sustainable and informed choices instore.”
Harding agrees this is an opportunity not just for eco rascals™ but for the nursery trade “I’ve worked on a number of sustainability initiatives in the Grocery industry such as working with NGO’s to help retailers on this subject. Being relatively new to the Nursery industry having become a mother myself recently, I was surprised with the clear white space for innovation and initiatives in ‘Baby’, compared to the work in Grocery and Convenience Stores to make a difference to customers and the planet. New families are the start of the cohort for future generations. New habits start here. Yet the ranges currently available in stores leave many parents wanting more, which means parents have to shop around online to find products that match their personal and family values, over value. This launch I hope is just what retailers have been looking for within the ‘Weaning’, ‘Baby essentials’ and ‘Eco’ categories in store.”
Davidson continues, “The natural materials mean that children can be nurtured in the best way from birth and should grow with a healthy outlook on plastic waste being so unnecessary, like throw away packaging on baby foods and nappies. Just terrible.”