Renowned Turkish baby and parenting brand ebebek is set to make a major impact on UK shores, bringing its market leading stores and “barenting” concept to the UK. With the opening of three new sites, including their flagship location at Peninsula Retail Park, Greenwich, on Friday, 14th February, ebebek is set to redefine parenting retail across the UK. This includes the rollout of their supportive barenting community across all stores. Spanning an impressive 20,451 square feet, the store will be the UK’s largest one-stop baby and barenting destination, offering an unparalleled shopping experience for barents, caregivers, and families.

One Stop Parenting Destination

With over 20 years of expertise, ebebek is built on the philosophy of ‘Babyology’, dedicated to making barenthood simpler, more joyful, and accessible for all families. The store features over 7,000 products across 11 key categories, including maternity wear, pushchairs, car seats, nursery furniture, toys, feeding essentials, and baby care products. Stocking items from 100+ trusted brands, alongside exclusive in-house collections, ebebek caters to every barenting need under one roof.

ebebek stands out by offering a customer-first approach, with a team of expert babyologists on hand at every store. With knowledgeable and passionate staff in sleep routines, baby play, breastfeeding, child development and more, ebebek’s babyologists are dedicated to providing support to barents in shopping and barenting every step of the way. The Greenwich flagship store will also host in-store midwife sessions, providing expert-led guidance to support new and expectant barents throughout their journey.

More Than a Store, a Community

At ebebek, parents are more than just customers—they’re ‘Barents,’ a unique blend of ‘baby’ and ‘parent’ that celebrates the vital, nurturing role caregivers play. With a commitment to creating a supportive community for every family, this philosophy ensures that families feel valued, supported, and equipped with the resources they need to navigate barenthood with confidence and ease. Each ebebek store goes beyond retail to provide a welcoming and engaging experience, with the flagship Greenwich store featuring a dedicated indoor play area to keep little ones entertained, alongside a family-friendly café where barents can relax and recharge.

Online Shopping and Support

For families beyond the reach of an ebebek store, the brand ensures its shopping experience and trusted support remain accessible online. Through its user-friendly website, barents can explore thousands of products with the convenience of free next-day delivery. The UK-exclusive app (ebebek UK), available on iOS and Android, further enhances the experience with seamless shopping, exclusive online discounts, and secure payment options. Beyond retail, ebebek offers a suite of expert-led resources, including webinars, product guides, and parenting advice, all available at www.ebebek.co.uk – delivering unparalleled support to barents wherever they are.

CEO of ebebek, Halil Erdogmus is thrilled to be bringing their unique shopping experience to the UK:

“We are thrilled to strengthen our presence of ebebek in the UK and introduce our unique Babyology philosophy to British families with our physical stores. The opening of our flagship store at Peninsula Retail Park, Greenwich marks a significant milestone in our global expansion and reinforces our commitment to making parenthood simpler, more accessible, and more joyful.

The UK market is vibrant and dynamic, and we are excited to bring our extensive product range, competitive pricing, expertise and customer-first approach to parents across the country. We look forward to building strong relationships with both customers and industry partners as we expand further in the UK.”

With the opening of its flagship store in Greenwich, ebebek is poised to set a new standard for the baby and parenting retail sector in the UK. As they continue to grow and expand across the UK, ebebek’s commitment to innovation and community ensures that every barent is equipped with the resources and support they need to navigate their parenting experience with confidence and ease.

To book your appointment with the ebebek team now email info@ebebek.co.uk.

Visit www.ebebek.co.uk or download the ebebek UK Mobile App for a fast, secure, and easy shopping experience.