Dreamgenii Drives Consumer Awareness With Pregnancy Pillow Talk Campaign
Leading pregnancy pillow brand, Dreamgenii recently launched its consumer #PregnancyPillowTalk campaign to help pregnant mamas and new parents.
The brand’s new initiative aims to tackle taboos associated with self-care and mental health, through a series of encouraging Podcasts with leading experts who will provide supportive and reassuring advice.
In celebration of the launch, the award-winning brand will also use the initiative as an opportunity to educate parents on the benefits of using a pregnancy, feeding and support pillow, while including a sales-driving purchasing incentive discount offer.
Speaking about the campaign, Dreamgenii Marketing Manager Amy Sellers commented:
“2022 has been a massive year for the Dreamgenii brand. In Q1 we welcomed our new 100% Jersey Cotton Covers, and the introduction of our inaugural consumer-facing brand awareness campaign signals another massive milestone. Dreamgenii has been supporting pregnant mamas for over 16-years, but the pregnancy pillow category is still ever-innovating, and we hope this investment demonstrates to our retailers that we are not resting on our laurels.
As a brand we are dedicated to supporting the pregnancy category by helping parents with an on-going campaign that’s packed with expert advice to emotionally support families through pregnancy and beyond, as well as physically through our award-winning, trusted products.”
Listen to Dreamgenii’s first #PregnancyPillowTalk Podcast here. The second in the series, with @babysleepthenight_sophie will be available to listen or download on 3rd November.
Founded in 2006 and acquired by Central Medical Supplies (CMS) in 2016 dreamgenii offers a range of leading and award-winning pregnancy and feeding pillows designed to support mums-to-be through pregnancy and beyond. The brand has now grown to be recognised as the UK’s Number -One pregnancy positioning pillow. This market leading position has been built on the foundation of a unique and innovative product, which is loved and supported by over 400,000 mums-to-be. Dreamgenii is supported by leading nursery and baby retailers in the UK.