Innovative parenting brand Dr. Brown’s, best known for its clinically proven Options+ Anti ColicTM baby bottles, is launching a new project to help support new parents.
Working with trusted pregnancy, baby and toddler media platform, Mother & Baby, on its highly engaged social platform, the Ask the Dr. campaign aims to reach thousands of parents to provide direct access to expert advice, via a series of sponsored Instagram LIVE events accessed on @motherandbaby and @drbrownsuk.
The first Instagram LIVE is being held on Wednesday 7th September at 11am and launches with “The Baby & Child Nutritionist” Charlotte Stirling-Reed, AKA @sr_nutrition.
As a registered nutritionist with the Association for Nutrition (AfN), as well as a bestselling author, mum and founder of her own consultancy, SR Nutrition, Charlotte has received numerous awards for her work, including Best Blog and Best Online Resource for Weaning Week 2020, after many years producing evidence-based online content for families. She continues to support thousands of families with feeding their babies, toddlers and young children via her social media platforms, website and book – How to Wean Your Baby – which became an instant Sunday Times bestseller.
On 7th September, parents have the opportunity to chat to Charlotte and discuss any personal questions. Charlotte will be sharing her expertise in all aspects of nutrition and feeding, to help and reassure parents during the live event, as well as discussing relatable, personal experiences as a parent herself. Parents and parents-to-be will also be able to watch the conversation post-live anytime, via the Mother & Baby Instagram page.
Dr. Brown’s Ask the Dr. campaign continues in November with Psychotherapist and Times Bestselling author, Anna Mathur . Anna’s debut book Mind Over Mother: Every Mum’s Guide to Worry and Anxiety in the First Years, went straight into the top 10 on The Sunday Times bestsellers list, and the first series of her podcast The Therapy Edit achieved over 1.5million downloads in its first seven weeks.
With an audience of over 180k+ on Instagram, Anna’s profile continues to rise as she regularly features in titles including the Telegraph, Grazia, Marie Claire, The Sun, Closer, Stylist, Mother and Baby, and has recently appeared on coveted podcasts from Emma Gannon and Deliciously Ella.