Doona, the brand behind the world’s first fully integrated travel system that allows families to move from car seat to stroller in seconds, is thrilled to reveal a highly anticipated upgrade.

Introducing the Doona i, a new model with the R129 regulations integrated, offering families the ultimate tool for everyday adventures.


With the pre-order already selling out, the all new Doona i offers a sleek and truly advanced design to keep parents moving seamlessly. Boasting all the features that the world-renowned iconic car seat is known for, the new model also comes with an array of improved features, promising style, convenience and most importantly, safety.


Officially adhering to the latest  R129 car seat safety standard, which is intended to make car seats easier to use and safer for children in the event of a collision, Doona i offers the most up to date safety requirements including a new integrated 5 Point Harness and advanced side impact protection.


  • The 5 Point Harness offers the utmost protection and reduces misuse. Designed to distribute forces evenly across babys shoulder and hips It is connected to the adjustable headrest and allows for easy height adjustment without rethreading.
  • Keeping little ones super safe, the Doona i not only boasts an innovative double wall structure to provide side impact protection, but it also comes with the Doona SIP add on, which offers even more enhanced side-impact protection by absorbing energy in case of a side accident. Its magnetic connection makes it effortlessly simple to attach when needed.

Other new features of the redeveloped Doona i include a new adjustable headrest for the highest level of comfort and safety for newborns. Also boasting enhanced side impact protection thanks to the energy absorbing materials used, it can also be easily moved as little ones grow. Also the new  Velcro shoulder pads make it even easier to place the child into the car seat, while a new adjustable handlebar design, with stylish faux leather cover,  now reaches 102cm  (vs. Doona + 99cm) for comfort and convenience for even the tallest members of the family!


Another super handy feature is the quick release wheels, allowing both front and rear wheels to be easily removed to clean, replace, or store. Truly unrivalled, Doona i’s unique hybrid functionality, has been tested to meet the strictest standards for car seats, strollers, reclined cradles (EU) and is also approved for use on aircrafts.


Not forgetting some of the features of the original Doona (still available as the Doona+) such as the Anti-Rebound Protection and the UPF 50 sun protection hood, as well as the innovative  functionality this  epic car seat ensures parents are ready to move at the touch of a button.


Available in Sahara Sand, Nitro Black and Desert Green, the new Doona i is effortlessly stylish. And, with all of the textiles, including the bamboo fibre insert for newborns, being removable and machine washable, it can be kept in perfect condition.


Speaking about the launch of the Doona i, Marc Kelly, Managing Director said: “In a competitive category, being the only car seat with wheels, and meeting the new R129 guidelines, is something we are very proud of.”


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About Doona

Doona is an innovative baby product brand. In 2014, Doona launched its first product, Doona – the Next Generation Car Seat, which transforms from car seat to stroller in seconds, thereby revolutionizing the Car Seat and Stroller categories worldwide. Since its launch, the Doona Car Seat has been awarded more than 30 international design and product awards and today it is available in more than 60 countries worldwide.

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