It’s been a complicated year for all of us, but nursery furniture and accessories business, Room to Grow, has seen sales go from strength to strength and the team put their success down to online marketing.
The children’s bedroom specialists has experienced a record-breaking six months of sales which has led to revenue soaring throughout quarter two and three.
The online children’s bedroom retailer reported a 72% increase in revenue between April and September, compared to the same period in 2019, with the months from May to August breaking sales records since the company began trading online in 2012.
This success is partly down to the implementation of a digital marketing strategy, which has increased exposure of Room to Grow’s Google campaigns by 96%, reaching more than 180,000 people across the UK. These efforts have also seen the online retailer’s social media reach increase by 1442%, while at the same time decreasing the cost per link by 21.5%.
Commenting on the business’ record-breaking six months, Anne Davies, owner of Room to Grow said, “It has been a challenging year for businesses so to have experienced such growth over the last six months has been fantastic. With people spending more time at home, the industry has seen an upward trend for online shopping. This move to buy online shows no signs of slowing down, which is why we knew that investing astutely and confidently in our digital strategy was the right thing to do.
“During what has been a very unusual time, I really hope that the pieces our customers have purchased add a little sparkle to their children’s bedrooms. Now even more than ever a child’s bedroom is so much more than just a place to sleep, it is their own space to develop, learn and grow, and we hope we have encouraged the sense of adventure, fun and play that our brand is known for.”
Since entering the online market in 2012, Room to Grow has built a renowned reputation within the industry as a trusted children’s bedroom specialist, supplying high-quality beds, furniture and accessories that encourage creativity and play.