didofy, the innovative pushchair brand has brought its products to the TV screen.

The award-winning Aster is being broadcast across the nation on Sky Atlantic, E!, MTV, and ITVbe, with the advert showing more than 500 times throughout the month. 

Family life made simpler

The advert is designed to showcase the effortless practicality and smart design of the innovative Aster pushchair. Parents across the UK can witness the incredibly easy MagicFold system, designed by didofy to make family life simpler. Viewers can see the pushchair collapsing and opening with just the push of a button. As demonstrated in the advert, this innovative feature is incredibly useful for parents on-the-go!

‘Travelling hasn’t been easier’

From the comfort of their living rooms, parents will also be able to see for themselves just how travel-friendly the pushchair is. Folding down to an incredibly compact size, the Aster can be seen coasting down the aisle of an airplane before swiftly being folded and stashed away in the overhead lockers. Thanks to its compactability and low weight of 6.2kg, parents across the nation love how easy it is to travel with the Aster.

Reliable, safe and practical

The Aster is the ultimate compact-fold pushchair, designed by parents for parents as a reliable, safe, and highly practical ultra-compact stroller. The compact and lightweight design of the Aster, along with the MagicFold system, in-built suspension, and multi-position seat, makes it one of the best looking and most functional compact fold pushchairs on the market. Its compatible carrycot and car seat transform the Aster into a travel system, giving parents everything they need when travelling with their little one, all the way from birth to toddler.

Award-winning Aster

Along with the new and improved pushchair, Aster 2, didofy has seen a flood of awards and praise from both parents and experts. This year alone, the pushchairs have been awarded two platinum, four gold, one silver, and three bronze awards across a number of prestigious awarding bodies, including Made for Mums, Loved by Parents, Nursery Online, Project Baby and Junior Design Awards. Not to mention, the Aster was declared the overall Best Buy for a compact fold stroller pushchair by IndyBest, with a rating of 10/10.


The Aster also has a number of accessories available for purchase, including a carrycot and car seat attachment, and comes in several colour and frame variations.

View the full advert on YouTube

Available online at www.didofy.com, and at retailers nationwide.  RRP £299.



instagram @didofy


Using the latest technology, simply by pressing the MagicFold button, the Aster folds and unfolds itself like magic.


Weighs in at just 6.2kg.


Fits on most airlines as hand baggage.

Standing fold

Stands upright when folded or can lie flat.

Suitable from birth

Suitable from newborn to 25kg.

Built-in ventilation

Extendable UPF50 waterproof hood with peekaboo window, and built-in seat ventilation.

Puncture-proof wheels

Lockable swivel wheels with quick one-click release front and rear wheels.