Following the increasing success of the award-winning pram brand, didofy has strengthened its expert team with the addition of a new Sales Director. Gary West brings with him over thirty years of industry experience, and joins the company just in time for the launch of their new Stargazer 11-piece travel system.

Gary’s 31 years in the baby industry, and 26 years in nursery hard goods provides him with a wealth of experience. His various roles in the industry have included launches and/or developments of leading brands, including Graco, Cosatto, Ickle Bubba and Casualplay. His knowledge of the marketplace and retail landscape will be invaluable to didofy as their brand continues to reach new heights.


“Although I’ve sold every category, by far, my personal preference is the wheeled category, specifically Travel Systems,” says Gary.


The Sales Director’s passion for travel systems will be particularly useful when it comes to didofy’s latest product launch. The Stargazer – an affordable, sustainable and practical travel system – hit UK stores this month. This latest travel system boasts a collapsible carrycot, one-handed GravityFold technology, and sustainable materials made from recycled PET bottles.


“I am over the moon to be joining didofy, where the team has done a tremendous job so far,” says Gary. “After speaking to the founders initially, hearing their vision for the brand with an innovation and customer centric approach via retailers, it was an easy decision and here I am.”


As part of his new role, Gary will be working to support and grow didofy’s ever-increasing list of stockists, and offer his expertise to the brand’s retailers across the nation. Together, they aim to continue didofy’s rapid growth in the industry, bringing practical products to parents with innovative features and affordable price tags.

For more information about didofy’s new Sales Director, or to find out more about becoming a stockist, get in touch at:


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