CYBEX, known for its luxurious and award-winning pushchairs, car seats, and baby carriers, are pleased to announce the appointment of three new members of the UK Team:
Sam Nijjar –  Manager Project Management Retail Architecture
Sam Nijjar joins CYBEX from Superdry, where he was a Store designer for the last nine years. With experience in designing flagship stores, shop in shops, franchises, head offices and showrooms worldwide. Sam explained, “I am excited to work in a new industry and bring my experience from fashion into the nursery world. I’m looking forward to visiting stores and developing designs that can improve our current displays or areas to generate more sales for our customers, as well as designing brand new spaces.”
Alexandra Bentley – Key Account Manager UK/Ireland:
Alexandra Bentley joins CYBEX from Ergobaby and brings seven years of industry experience to her new role at CYBEX.  Alexandra commented, “I’m excited to work and maintain relationships with the Nursery buyers and Key customers but also bring fresh ideas to the table to help grow the accounts and the CYBEX business even further. I’m also looking forward to learning new skills from my fabulous UK colleagues.”
Chelsea Barritt  – Junior Sales Representative South UK
Chelsea Barritt has been working in the nursery industry for four years and joins CYBEX from Baby Lady Store in Canterbury. “It’s super exciting to be part of the journey as CYBEX create even more incredible products and seeing the brand develop even more. I learnt so much about customers’ needs in my time at Baby Lady, which I really think will be beneficial in my new role.” Luke Burns, General Manager CYBEX UK & Ireland explains: “We are excited to have Sam, Alexandra and Chelsea on board, they all bring something different to the CYBEX team, all three new recruits will play a big role in our continued growth in all nursery categories.”

For more information about CYBEX please visit


Founded by Martin Pos in 2005, CYBEX develops a wide range of products aimed to provide modern families with safer and more comfortable solutions to incorporate in their lifestyle. 

All products created by the German company fully adhere to the CYBEX D.S.F. innovation principle which represents a unique combination of distinctive design, highest safety standards and smart functionality – fundamentals for the everyday life “for all tomorrow’s people”

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