The winner of the Concept and Innovation Awards has been announced.
As Julie Milne, of the Baby Products Association, says, these awards are all about ‘promoting innovation and product safety in the industry’. The future of baby tech is here, and the judges have had the difficult task of further narrowing their three finalists down to just one winner.
And the winner is…
Stuart Kingswell – Squirrel®
The instant feeding dispenser can be ‘squirrelled’ away inside most wide neck feeding bottles, allowing for quick and convenient formula feeding. Its impressive ability to prepare formula in just seconds, with no mess and no separate dispenser required, has earned the Squirrel® a great deal of praise from judges and retailers alike.
The dispenser was born as a solution to a problem all too familiar to parents; with a hungry baby crying out, and formula to quickly prepare, feeding time can be stressful. Being able to whip up a meal to satiate their little one in a matter of seconds is a welcome solution for families everywhere.
Speed and convenience are at the heart of this innovation, and it’s clear to see why it’s earned this prestigious award.