Family-specialist PR and Digital Marketing Agency, Azaria has added Central Medical Supplies Ltd (CMS) to its client portfolio.

Specialising in products for parents and babies, which support through pregnancy and beyond, Staffordshire-based CMS is the UK’s sole distributor of Dr Brown’s products. The company also supplies major retailers and independent nursery outlets with well-known baby and maternity brands, including: the award-winning pregnancy and feeding pillow range from dreamgenii; the well-loved Maternity Lingerie range from Cantaloop – newly rebranded to Carefix and hospital grade Ameda Breast pumps.  The company also has its own consumer-focused e-commerce website, Baby Central.

Azaria will be CMS’ retained PR agency and will facilitate a hard-working press office to secure media coverage across national and regional parenting titles and features. To further drive brand awareness and increase website visibility of the Baby Central website and its brand portfolio, the team will also manage influencer partnerships and run strategic social media advertising campaigns.

Azaria MD, Amber Steventon comments: “We’re absolutely over the moon to be appointed by CMS. They offer such a fantastic and wide range of brands to help pregnant mums and new families.  As a specialist agency we are well-placed to have a clear understanding of both their customer and what they need to achieve as a business. We can’t wait to create a big buzz around their products.”

Amy Sellers, Marketing Manager, Central Medical Supplies added: “Azaria achieves great exposure for brands through engaging with parents, combined with a proven ability to generate tangible results through PR and digital marketing. This new partnership is perfect timing as we’ve got some exciting new announcements on the horizon (watch this space!). Last year we rebranded our own consumer website to Baby-Central, which has been a huge success so far. But we’re now at a point where we need to take the bold ‘next step’ I am really excited to have Azaria on-board to help us achieve our goals and reach our in-house marketing objectives for our brands.”

About Azaria

Azaria is an award-winning agency and has gained an enviable reputation for creating engaging campaigns for family brands, from industry giants to small start-ups. Dominating in specialist PR with its expertise in this arena for seventeen years, Azaria knows how to create a must-have product and help brands become household names.

For more information on Azaria visit, follow what they are up to @azaria_ltd and say hi to Amber and the Team at

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