Clarks has partnered with resale collective Dotte, the UK’s circular peer-to-peer marketplace where parents can buy, sell, donate and recycle outgrown children’s clothing and accessories, joining M&S which joined earlier this year.
Under the partnership, Clarks’ customers will be rewarded with a 15% discount voucher to spend on its website for reselling its branded children’s outgrown shoes.
Clarks says that those who sell an item on the Dotte platform to be gifted with money off the brand’s new stock “as a ‘thank you’ for keeping their garments in circulation, in turn reducing waste and minimising the impact of fast fashion by extending the lifespan of the brand’s garments”.
The move furthers Clarks’ eco credentials having launched its sustainability platform ‘Every Move Matters’ this year, a scheme “to protect our planet and support global communities for the world ahead”.
Clarks said the tie with Dotte, “represents a new phase of the sustainability journey, launching new commitments and making sure they do everything possible to protect our precious planet and support global communities for the world ahead. We’re excited to now close the loop further and offer both our communities a quick and easy solution for their outgrown Clarks kids’ shoes”, it said.
Source: Retail Gazette