Chicco is celebrating the launch of its new Instagram channel for the UK market, providing a new way for the Italian-born brand to connect with new and expectant parents. 

The new Instagram channel will showcase Chicco’s wide range of products for newborns up to 12 years, and will serve as a platform where consumers can be the first to hear more about Chicco’s latest and most exciting innovations set to hit the market. 

In addition to product information, Chicco will also be posting its top tips and advice for new parents, sharing nursery ideas from real mums, as well as supporting retailers by highlighting key product promotions throughout the year.

Mitch Levene, Managing Director at Chicco, commented: “Chicco’s Facebook page already reaches over 72 thousand followers, so expanding our reach even further by launching an Instagram channel for the UK was the next logical and exciting step for us. Our new Instagram channel will provide us with a way to engage with a wide range of audiences and it is the ideal platform to support our exciting campaigns throughout the year.

“We know that Instagram is such an important platform for new and expectant parents, with over 200 million users visiting at least one business profile daily, and we look forward to sharing some of the most magical moments posted by real parents. Additionally, it will allow us to strengthen our relationship with content creators here in the UK, who we have continued to work closely with over the past 12 months. With over 130 million users tapping on shopping posts every month, it will also enable us to further support our retailers and drive sales across all sectors of the market.” 

Follow Chicco on Instagram by searching for @Chicco_UK, or the hashtag #ChiccoMagicMoments