New bra supports breastfeeding mums
Award-winning maternity and nursing lingerie brand, Bravado Designs, is thrilled to unveil its latest innovation, the Original Pumping and Nursing Bra. Aiding new mums to easily blend breastfeeding into their daily routines, the Original Pumping and Nursing Bra enables mum to breastfeed in comfort, have her hands free when pumping or do both at the same time – all whilst having the style, comfort and support Bravado is known for.
Available in two essential colours, black and dove heather, the collection is available in an extensive size range, including full cup options (up to a UK F cup). The option to pump or express is always available in this bra; no need to change outfits or hold awkward positions.
Featuring ultra-soft, breathable cotton model fabric, the clever design incorporates a drop-down layer, enabling mum to transform the pull over, racer back bra into a hands-free pumping support in seconds. The elastic-enforced opening in the inner layer is engineered for easy shield insertion and removal, helping to keep the pump in place, whilst keeping mum comfortable too. Pull away cups are also incorporated into the design, enabling mums to breastfeed with ease.
Jennifer Sparks Senior Director, Marketing at Bravado Designs, commented, ‘We’re so excited to launch the Original Pumping and Nursing Bra, as we know how much easier it will make the daily routines of breastfeeding and expressing mothers. We love that it looks just as stylish as any Bravado bra, maintaining our classic sporty look, whilst incorporating practicality like never before. We know what a difference it makes for mum to be able to pump hands-free whilst also being able to breastfeed, so having multiple options without needing to change from her favourite nursing bra truly is a game changer!’
To find out more, email David Finlayson.
Want to share your news story through Nursery Online? Drop us a line using our news form.