Bravado Designs has announced the measures they are taking to ensure their popular lingerie products are even more sustainable, without sacrificing the level of comfort, fit and support that women all over the world have come to rely on.
The brand’s commitment to a better future covers everything from the yarn used, the thoughtful design made to stand the test of time and the packaging a product arrives in. Bravado is truly creating a product that is kind for mums – as well as for Mother Nature.
Starting this Autumn, all core nursing lingerie and new lines will be made with sustainable fabrics and by the end of 2022 the brand’s entire portfolio, including their brand new Everyday collection, will have fully transitioned to sustainable yarns. A monumental development for the multi-award-winning brand providing unrivalled comfort and support to millions of women around the world.
Understanding the importance of its environmental footprint, Bravado’s approach to sustainability is anchored by four clearly defined platforms.
Sustainably Sourced: As much as possible using sustainable materials in their garments and packaging.
Ethically Manufactured: They only work with factory partners and suppliers that share their respect for their employees and the environment.
Made To Last: They continue to make high quality products that are designed to fit and made to last so they don’t end up in landfill.
Reduced Carbon Footprint: They are working to minimise the use of CO2 across their entire business and form a better understanding of how to make their processes more efficient.
Considerate changes have been put in place throughout the manufacturing process. Where possible, virgin nylon will be replaced with recycled nylon without any compromise to the performance or comfort of the bras that so many women depend on during the most important times of their lives. Alongside this, the brand is also using organic cotton to eliminate the use of dangerous pesticides, a fibre that is both friendlier to the planet and environment around us. It is also better for the farmers’ lives and enables them to grow other crops for food and income, and because it uses less water, choosing organic cotton will help to preserve a precious resource for the future.
The brand’s commitment will see both the product and packaging be responsibly sourced. All sustainable styles will be delivered in recyclable boxes, or polybags that are made from 100% recycled plastic. Not only that, printing will be carried out on FSC® certified paper and with water-based ink that is free from harsh toxins and is ultimately kinder to our environment.
Bravado’s full core range, including signature styles like the Body Silk Seamless Nursing Bra, the Original Nursing Bra Full and Extended Cup options, the Original Pumping and Nursing Bra, and the Clip and Pump™ will all get an ethical boost, as well as the brand’s new panties.
Bravado Designs Senior Marketing Director Jennifer Sparks, commented:
“This has been a significant undertaking for our brand and we are delighted to be able to set out our brands commitment towards ensuring we are moving towards a more sustainable offering, without ever compromising on the performance or comfort of our products.”
Bravado Designs believes that bras should fit the wearer and never the other way around. They have strongly stood by this belief since 1992, when they started designing bras for women when they craved comfort the most –pregnancy and nursing. As a woman’s body fluctuates day to day and month to month they have developed bras to respond to those changes, conform to her changing shape and move with her. The focus on the technical and intimate details of design, give women bras that will make them look so good, no one will imagine they are so comfortable.
All Bravado Designs Nursing Bras are tested and certified in accordance with Oeko-Tex® Standard 100 requirements, which ensures products are free from harmful substances. For more info, please see: https://youtu.be/a02U5tkEXXY