The lingerie experts at Bravado Designs are celebrating their 30th birthday!

Founded in 1992 in Canada by two mothers determined to create maternity lingerie that was as stylish as it was supportive, the brand continued to go from strength to strength creating products that help to make women feel good about themselves during pregnancy, breastfeeding and now even post-nursing and beyond.

Understanding that a woman’s body fluctuates throughout the month, let alone a full pregnancy experience, the brand has been dedicated to developing collections that adapt with the wearer, whatever stage she is at in her journey. Designed by women for women, Bravado is thrilled to offer quality lingerie that is created to last, supporting and creating a relationship with the wearer through pregnancy and beyond.

A diverse collection for all women, body shapes and sizes

Bravado is continuing to put its years of expertise and eye for detail to good use, further developing ranges of Full Cup options to offer even more sizes for a perfect fit, all available in a stunning neutral colour palette to compliment all skin tones.

Hero items in the collection include the iconic Body Silk Seamless, with 360° stretch hugging your body in all the right places, the sporty look of the Original Nursing Bra with its stretchy bottom band and extended size options, the perfect-to-sleep-in Ballet, which has just launched in sustainable, Full Cup sizes – just to name a few. Further building in their innovations, the brand has also just welcomed the game-changing Beaucoup nursing bra, which adapts to support in-bra pumping, a forward-thinking design created with the modern-day mother in mind.

Bravado Designs Senior Marketing Director Jennifer Sparks, commented:

‘We are so excited to be celebrating our 30th birthday – what a huge milestone to reach! As a team, we are always working to really answer what women want from their maternity lingerie, growing to including panties and even post-nursing options, and all now with our sustainable goals in mind too. Starting with our core bras that have been loved by women for years, we are proud to continue to grow and expand our collection, especially as we launch the Beaucoup bra to support nursing and in-bra pumping, creating further pieces that will be part of any lingerie collection for years to come. It’s so important to us to create lingerie items that make women feel supported and amazing, empowering them whatever stage they are at in their personal journey.’  

Committed to sustainability

The brand is focused on developing products that fit within the four core areas: to be sustainably sourced, ethically manufactured, made to last and reduce carbon footprint. Find out more about Bravado’s social responsibly commitments here.

About Bravado Designs

For over 30 years, Bravado Designs has been supporting pregnant and breastfeeding women with nursing bras designed for comfort and style.

“We know that every mum is different, which is why we go the distance to cover all the bases of comfort, fit and function. Through our unique Test Wear Program, we engage with real moms of all sizes and in all stages of motherhood, and garner invaluable feedback that influences our designs. As a result, with the help of hundreds of moms, our design team uses their expertise and understanding of the little details to develop and optimise nursing bras that truly give moms the best experience.”

All Bravado Designs Nursing Bras are tested and certified in accordance with Oeko-Tex® Standard 100 requirements, which ensures products are free from harmful substances. For more info, please see:

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