We touch base with Silver Cross to find out more about what they stand for, thoughts on the market, and what they have planned for the next few months.
Tell us a bit about you and your company
For more than 140 years we have been dedicated to providing the very best start in life for babies. Our knowledge comes from years spent listening to, understand and working with families to create award-winning, innovative products that make family life that little bit easier. We know families come in all shapes, sizes and dynamics. That’s why our products do too, so parents can choose the best travel system, stroller or car seat for their lifestyle. Today, our beautifully crafted British designs are trusted by millions of parents and loved by families worldwide.
What are the foundations on which your company has been built and how does this translate into everyday business?
We have three very simple values that are reflected in everything we do at Silver Cross. Crafted, Trusted, Loved. These are the foundation of the brand and we use them to measure our products, or service and ourselves every day.
What has been a standout moment for your company over the past 6 months?
One of the biggest moments of the past 6 months and in-fact in the history of Silver Cross was being awarded the best score ever achieved by an infant carrier in ADAC’s 2020 testing. Our Dream car seat launched last autumn as part of our Car Safety Made Simple collection. This was our first car seat collection with solutions from newborn to 12 years old. To have had a Silver Cross car seat recognised as one of the safest baby products in the market is a huge achievement.
What do you love about being in the baby market?
The best thing is knowing that what we do brings so much joy and excitement to expectant parents and families. When you see a parent with a Silver Cross product, you know that they have trusted you with the most precious thing in the world. That is a powerful feeling.
How has your company dealt with the “new normal” and how are you turning it into positive opportunities?
The “new normal” for Silver Cross has meant strengthening our communication with retailers and consumers. It has meant reacting quicker, ceasing every opportunity and working closely with our retailers to ensure we continue to fulfil the needs for parents and families. It is exciting to see how what we have learned will strengthen us in the future.