This week we chat to BundleBean founder, Emily Goodall, and find out how she’s keeps her brand in line with current trends and what’s in the pipeline for her range of colourful rain covers and accessories:
What prompted you to set up BundleBean in the first place?
“When I had two small children under 3 I became frustrated with the amount of kit needed to get out and about. Inspired by compact and multipurpose outdoor products I came up with the GO cover, designed to fit on pushchairs, slings, car seats and bike seats – and to grow with the child. From here, a range of other products followed to complement longer term babywearing and for wheelchair users, as well as co-ordinating travel accessories.”
What sets BundleBean apart from its competitors?
“Our covers are all designed to be as versatile as possible and to have a long life span, as they can all be extended as children grow. As well as being highly practical, well made and super practical they all come in our range of eye-catching scandi-inspired designs from our bestselling Grey Elephants to our new Seagulls on a bright sea-green.”
What do you enjoy about being in the baby business?
“It is a very friendly industry and I have made many friends in the sector over the past 11 years. I love helping parents realise they can grab one of our products and get back out into the great outdoors knowing their little one is warm and dry, whatever the weather.”
Today’s parents are more discerning than ever – how do you keep your brand in line with current trends?
“We are constantly adding to our range, for example our two different babywearing covers were inspired by the growing trend for babywearing. We are also bring out new fabric designs each season, inspired by current trends and fashion; I shudder when I look back at our first pink and blue offerings from 11 years ago!”
How have you managed to engage with both retailers and customers given we were missing the all-important ‘touch and feel’ factor while stores were closed?
“We work really hard at our social media and our customer service to make sure our customers are well informed, engaged and looked after. We have a great relationship with our retailers and have made sure we are on the end of the phone to help them adjust to selling online by providing great images and keeping MOQs and pricing low.”
How else have you had to adapt the way you operate during the pandemic?
“We are lucky that our team are all predominantly based from home anyway and our wonderful warehouse kept going without missing a beat, but it has been hard to keep engaged and focussed without seeing customers. We feel fortunate (and proud!) that our business has actually thrived during the pandemic.”
Why should a retailer stock BundleBean?
“So many reasons – firstly we are a lovely bunch to deal with! Also low MOQs, a lovely range of colourful and unique products and keen pricing. Our covers make great upsell items for anyone stocking pushchairs or slings and our organiser bags sell like hot cakes!”
Can you share any specific plans or developments for BundleBean for the year ahead?
“We have just launched our first products for the toddler age group – gorgeous waterproof hooded ponchos. We have two new designs for AW21 and we’re currently working on a re-brand and new website to keep things looking fresh and help support sales across all channels.”