The Baby Products Association (BPA) has announced the return of its much-revered annual industry handbook for 2022 – a definitive guide, which was often referred to as ‘the bible of the industry’.
Inclusion in the guide is free of charge for industry players from manufacturers, suppliers and distributors of baby products and will be available to download in print format from the Association’s website in October 2022. Small quantities of the publication will also be printed for distribution at industry events.
Andy Crane of BabyStyle and also the Association’s chair, explains: “The Baby Products Association’s Yearbook and subsequent Handbook was always a key resource for retailers, and we are very aware that it was used a reference tool in their buying processes. The publication was discontinued a few years ago, mostly because of the prohibitive cost of printing and distribution; but comments received suggests that it has been sorely missed.
“The new Handbook will still be produced in a print layout but will be available for retailers to download and print for themselves, which will reduce the production costs. There will be a limited amount of advertising space available in the publication for suppliers wishing to give their brand prominence, and this in turn will provide funding for small print runs for distribution at trade shows.”
It is quick and easy to be included, simply CLICK ON THIS LINK and search to see if your company is already listed. In which case, you can update your information. If you do not have a listing, you can complete the form requesting inclusion. The deadline is 31st July 2022.
Advertising in the Handbook is competitively priced and limited, so if you are interested in highlighting your brand be sure to book early to secure your space.