Award winning baby monitor, Bluebell, is looking to increase its presence across the UK high street.

The innovative monitor is already available in several national chains, but Director Romi Mathew now has his sights on the independent sector in particular. “Sales of our monitor continue to exceed our own expectations and we hope with our renewed focus and support on the independent trade, we can deliver the benefits of the Bluebell family to even more parents. We have charged our distributor, bébélephant, with this task in the months ahead,” said Romi.

Bluebell has revolutionised the traditional baby monitor by taking the guesswork out of parenting and allowing parents to monitor their baby 24/7. Designed by Doctors (who are dads too!), Bluebell monitors baby’s breathing, skin temperature, crying, movement and sleeping position, with real-time alerts to the mobile app and wearable parent wristband. 

Bluebell keeps parents informed on how baby is doing, receives monitoring and routine alerts and allows them to easily track baby’s activities like feeds and nappy changes. For the adults, the stylish, shower proof, wearable also monitors the parent or carers sleep, step count and mood. This allows for mindful parenting by helping mum and dad keep an eye on their own wellbeing.

As if this wasn’t enough, the Bluebell Smart Hub creates the ideal sleeping environment with lullabies, nightlight, white noise, two-way talk back and room noise/temp monitoring – all controllable via the Bluebell app. 

Award winning baby monitors

From being shortlisted for ‘Best Baby Monitor’ in the Mother & Baby Awards 2020, winning ‘Best Wearable Design’ in the Dezeen Design awards, winning GOLD in The Dadsnet 2020 product awards and lastly being shortlisted for ‘Innovation Of The Year’ and ‘Best Baby Monitor’ in the 2021 Mother & Baby Awards, it’s clear Bluebell is no stranger when it comes to awards. They have their fingers crossed to continue their winning streak as they head into 2021. 

With developments and updates being made to the product on regular basis, Bluebell is definitely one to watch. If its 5-star reviews are anything to go by, Bluebell will continue to disrupt the baby monitor space and be on top of every expectant parent’s baby list going into 2021! 

Bluebell is distributed by bébélephant, who can offer independents the product with no minimum order quantity or value and also on Drop ship.

Find out more about the Bluebell baby monitor and bébélephant

To speak to bébélephant, contact Elliot Bishop by email at or call 020 8202 1467.

Romi Matthew at Bluebell can be reached at or visiting the website

Bluebell monitor components
Bluebell monitor montage
Bluebell monitor picture with boy

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