BIBS, the fast-growing premium Danish baby brand established in 1978, announces a new UK & Irish subsidiary, headed up by Myalee Sofield, UK & Ireland Country Manager with over 30 years sales expertise and Nina Sivyer, UK & Ireland Sales Manager after parting ways with their former UK distributor.

Offering a wide range of baby essentials, each product is available in a selection of beautiful, carefully crafted designs made of the best and safest materials, in a wide range of colours to suit every taste.

The rapidly expanding BIBS collection, now available to the UK & Irish markets, not only includes the iconic pacifiers the brand has become known for, but innovative baby bites, paci braids, loops and baby bibs, as well as cosy and comforting muslin cloths and muslin swaddles. The BIBS team is thrilled to also offer the softest infant bedding and other exciting new collections coming very soon to the range. Each BIBS piece is made using the finest materials with the highest regards for functionality, safety, and the environment. For ease and speed of ordering, the BIBS range will shortly be available on a new UK & Irish B2B website due to launch in January. Wholesale costs start at £3.39 for the Dummy Colour Two Packs.

Myalee Sofield comments, “I’m thrilled to be heading up such a fantastic brand. The baby products produced by BIBS are second to none and the response and early sell through already from key retailers has been fantastic. Not only is the brand extremely ethical in the way they manufacture, but the quality and make of the products are some of the best on the market. I look forward to servicing our key partners in the UK and Ireland and growing the brand.”

Henrik Larsen, founder and CEO of BIBS commented, “Setting up a full subsidiary in the UK and Ireland shows our commitment to these markets. Early response to our products has been extremely positive and we look forward to growing the product categories and brand in these very key markets. We’re thrilled to have appointed Myalee Sofield and Nina Sivyer, both of whom have great brand and sales experience. I am excited to see what 2022 brings.”


About BIBS

BIBS is a premium Danish baby brand that was established in 1978. The brand’s initial focus was on pacifiers with the iconic round colour pacifier having a history of more than 40 years. BIBS pacifiers have been refined several times, to ensure the use of best possible materials for little ones.

BIBS is continuing to build on their baby product range including the introduction of baby bites, paci braids, loops, muslin cloths, muslin swaddles and baby bibs. From the beginning, BIBS’ ambition has been to produce high-quality products using the best possible materials, all whilst ensuring aesthetically pleasing design.

With the highest regard for functionality and safety, BIBS’ wide range of products gives little ones a colourful beginning to life, where personal expression is key.

All pacifiers are carefully designed and manufactured in Denmark.

Find out more at

For ease and speed of ordering, the BIBS range will shortly be available on a new UK and Irish B2B website, due to launch in January, with further information to follow. 

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