Béaba has announced the acquisition of Belgian childcare company, Childhome, on 22nd December and that Childhome is now incorporated into Béaba’s organisation.
Shared founding values, creating well-designed, innovating and safe products for all families
Childhome and Béaba both bring innovating and high-quality products to the market, complementing each other’s collections. This acquisition combines the forces of two renowned brands in baby and children’s products.
An international reputation respectively proven and complementary in the future
The Childhome range currently consists of 500 products and is available in more than 60 countries worldwide. Childhome is known globally for its Mommy Bag collection and its award-winning Evolu high chair collection. Béaba numbers as many products in their range and is active in 70 countries worldwide. The company is mainly known for its Babycook steam cooker, meal ranges and Up & Down bouncer.
An ambitious and optimistic common vision for the future
Despite these current challenging times, Béaba and Childhome have demonstrated a solid growth and are confident in their dynamics for creating value in the childcare market. “We are looking ahead and preparing for a potential baby boom in the second quarter of 2021. A new generation of “coronials” is coming. By expanding our range with Childhome and Béaba products, and development on both markets, we are ready for the challenges that 2021 will bring”.
Childhome will remain based in Kontich. “We are a Belgian company of origin and will continue to promote the Belgian spirit”. Founders Stefan and Natalie Aerts look back on 35 excellent years and confidently pass the torch over to Béaba. “We are convinced of the unique opportunities this acquisition will offer for Childhome, Béaba and their teams in the future. One thing is certain: the best is yet to come! “ says Stefan Aerts.
A common project met with great enthusiasm by both parties
“This is a big step forward for the growth of Childhome,” says Cédric Rodrigues – Head of Sales. “The partnership with Béaba will allow us to further expand our business in countries where we are currently less active such as China, South-East Asia and the United States. On the other hand, we are complementing our collection with 500 new Béaba products.”
“We are very excited and welcome the Childhome brand and teams within the Béaba group. Béaba and Childhome both share the same values of innovation, design and vision of the childcare market: to simplify parents’ lives,” says Julien Laporte, CEO of Béaba Group. “I personally want to thank Nathalie and Stefan Aerts for entrusting Béaba with the leadership of this very beautiful brand with its strong growth and solid performance.”