This Spring, BABYBJÖRN is launching a new collection in partnership with Swedish influencers, The Norrman family.

The collaboration sees Mum Andrea and dad Linus, together with their two young children, sharing their story about family life. 

Named after baby Louie and big sister Belle, the new collection features new colours for the Baby Carrier Mini, Baby Carrier One and Bouncer Bliss, available in three Spring colours – a sunny yellow and two lovely blues.


All fabrics that come in contact with the child’s skin meet the requirements of OEKO-TEX Standard 100, Class 1 for baby products, so they are kind to a very young baby’s skin and safe to taste.

Louie & Belle – the 2020 Spring collection is available in:

  • Baby Carrier Mini, Light yellow, Cotton (RRP: £74.99)
  • Baby Carrier One, Light blue/Light grey, Cotton Mix (RRP: £143.99)
  • Bouncer Bliss, Light yellow, Cotton/Sky blue, Mesh (RRP: £154.99)

The Louie & Belle collection will be available online and in stores from 31 March 2020. Please note that this will only be available internationally and not in the UK.

You can find more info about the products at