BabyBjörn have announced a refresh for its beloved and iconic baby bouncer collection; two new colours for Bouncer Bliss in mesh and new colours and a lighter frame for the Bouncer Balance Soft, giving parents more options to suit their home and theirs, and their baby’s style.
The Bouncer Bliss is one of the best-loved products around the world, praised for its light and airy design. Two new colours will now be added to the mesh fabric assortment: a neutral Grey Beige and pretty, pastel Dusty Pink. BabyBjörn are also launching a fresh frame colour in light grey for the classic BabyBjörn Bouncer Balance Soft and colour options of Beige/Grey and Silver/White.
A BabyBjörn Bouncer is a cosy place for a baby to play or rest close by, while mum or dad takes a shower or prepares a meal. The baby bouncer rocks gently when the baby kicks their legs or waves their arms. No batteries needed – the baby bouncer runs on pure fun! Playing in the baby bouncer also helps the baby to develop their motor skills and balance. Bouncer Bliss can be used from newborn and up to the age of 2 years.
In 1961, Björn Jakobson had an idea for a product during a trip to the US. He developed the classic bouncer, a revolutionary product for it’s time, and started a company with his sister-in-law Elsa Jakobson. The following year he met his wife Lillemor, a textile designer, and the family gradually grew to six. This new generation became a constant source of inspiration and new development projects for the company, which launched products on a regular basis. The company launched its first baby carrier in 1973, and exports represented a large portion of sales already then. In 1991, the company launched a baby carrier that took the world by storm and was worn by many parents, some of them very famous.
BabyBjörn AB is a family-owned Swedish company that develops, markets and distributes innovative products for children up to the age of three. The company reported revenue of SEK 950 million in 2020. Ninety-five percent of sales were exported to more than 50 countries.
BabyBjörn’s range includes baby carriers, bouncers, cribs, kitchen products and bathroom products. Its products are available in more than 50 markets in Europe, Asia and North America.