About BabyBjörn AB
In 1961, Björn Jakobson had an idea for a product during a trip to the US. He developed the classic bouncer, a revolutionary product for it’s time, and started a company with his sister-in-law Elsa Jakobson. The following year he met his wife Lillemor, a textile designer, and the family gradually grew to six. This new generation became a constant source of inspiration and new development projects for the company, which launched products on a regular basis. The company launched its first baby carrier in 1973, and exports represented a large portion of sales already then. In 1991, the company launched a baby carrier that took the world by storm and was worn by many parents, some of them very famous.
BabyBjörn AB is a family-owned Swedish company that develops, markets and distributes innovative products for children up to the age of three. The company reported revenue of SEK 950 million in 2020. Ninety-five percent of sales were exported to more than 50 countries.
BabyBjörn’s range includes baby carriers, bouncers, cribs, kitchen products and bathroom products. Its products are available in more than 50 markets in Europe, Asia and North America.