Following the impact of Coronavirus on the events industry, baby specialists Mama Designs has developed a virtual experience for parents to be.
The Online Baby Show is for pregnant women, their partners and parents of little ones to discover new brands, shop deals and watch demonstration videos in the comfort and safety of their own home, given the current threat from Covid-19.
Parents can listen to live sessions, interviews with celebrities and influencers, as well as midwives, breastfeeding, hypnobirthing, weaning, baby massage and other expert speakers. Stylists will also be givng tips on how to dress their bump and babies, and how to decorate or choose themes for their nursery.
About the show
The event will take place in the private Facebook group on Wed 1st – Fri 3rd April.
It is free of charge to attend for visitors.
People will be invited to sign up to the show, by giving their email on a landing page. Once the group is set up with all of the brands, the visitors will be given access to the group. There will be a welcome video with information on how to navigate the “show”.
There will be a Facebook and Instagram advertising campaign targeting parents.
Brands will provide imagery and information about their products as well as an offer.