September is Baby Safety Month in the USA, sponsored annually by the Juvenile Products Manufacturers Association (JPMA).

This year, JPMA is helping educate parents and caregivers on the safe selection and use of juvenile products, while encouraging baby and children’s industry leaders to become safety ambassadors through public engagement.

As a Baby Safety Month Ambassador, Colgate Mattress (which is also celebrating its 65th anniversary this year) is committed to helping parents understand safe sleep practices to ensure that babies’ first years are safe, sound and happy. They were the first participant ever welcomed into the JPMA certification programme for full size crib mattresses.