For over 16 years, Baby Central have been supplying major UK retailers the Nursery Trade with pregnancy and baby products. Baby Central are extremely proud of the reputation that their products have with both consumers and healthcare professionals as their products are used both at hospital level and at home.

The company is owned by Central Medical Supplies Ltd (CMS), which was established in the historical market town of Leek, Staffordshire, over 30 years ago. Founded by Philip Champ, who remains at the helm as MD, CMS has gained a strong reputationof supplying both the NHS and private sector.



Baby Central are proud to be the sole UK distributor for Dr Brown’s anti-colic™ baby bottles and feeding accessories. Dr Brown’s bottles offera patented internal vent system clinically proven to help reduce wind related colic. Dr Brown’s products are also stocked and used in Neonatal and Maternity units around the country.


In 2015 Baby Central acquired the dreamgenii® brand, to become the manufacturers and suppliers of the dreamgenii® Pregnancy, Support and Feeding Pillow. The multi-award winning dreamgenii® Pregnancy Support and Feeding Pillow has since been enjoyed by hundreds of thousands of people around the world to help achieve a more restful sleep during pregnancy. In 2019, the award winning dreamgenii® SnuggleRoo Baby Carrier was added to the range. The dreamgenii® SnuggleRoo Baby Carrier is a soft, comfortable and cotton baby carrier that effortlessly slips on. The carrier is easily adjustable for the perfect fit everytime.

Other brands which Baby Central represent include Ameda breast pumps and accessories and Carefix (formerly Cantaloop) post-operative brasand fixators, which includes the ever-popular range of C-section underwear. 


Call: 01538 399541


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