Baby Central enters a new category as the UK’s sole distributor of the Wonderfold. NEW to the UK, Wonderfold is a range of stroller wagons, designed to enhance family outings and adventures for children from six months old.

A household name in the U.S, and used by celebrities such as Kylie Jenner and Chrissy Teigen, the Wonderfold is wheeling its way into the UK and is destined to be this summer’s family must-have.  Fully safety certified, the Wonderfold is packed full of features, including a five-point harness to help make parents’ lives easier, leaving kids safe, secure and happy.  Find out more at and @Wonderfoldwagon.UK .

Engaging Launch Plan

The launch kicked off with an exciting PR campaign, including a family festival-themed press and influencer event at Center Parcs Woburn called Wagonfest!  New social media channels will run alongside an integrated ongoing influencer campaign, plus trade and consumer advertising, all of which maps out an inaugural programme of activities for the new brand.

Baby Central Marketing Manager Amy Sellers says; “We are excited to be bringing such a popular U.S product over to the UK as the exclusive distributor. Initial feedback has been amazing and our launch plans are designed to generate consumer interest and demand. We are looking forward to a fun-filled year ahead.”

Wonderfold Product Options and Features

With several ranges (starting at RRP £595 for the X2 Push & Pull 2-Seater Wagon), and even a special edition, there is a Wonderfold to suit every family. Wonderfold Wagons come with a multitude of features, including:

  • Removeable raised seats
  • 5 point safety harnesses
  • Removeable, adjustable canopy
  • Ample storage
  • All-terrain wheels
  • One-foot break
  • Easy to fold, standing when folded
Available to buy now

The Wonderfold range is available to buy at It has been brought to the UK by distribution partner Baby Central. Baby Central specialises in products for babies and parents from pregnancy and beyond. Established in the historical market town of Leek, Staffordshire, Baby Central started out distributing the popular Dr. Brown’s anti-colic Baby Bottles into the UK market. Since then, the business has grown and continues to bring products to the UK market that focus on great functionality for mums and good health for little ones. Find out more about Baby Central at

Share your story

Want to share your news story through Nursery Online? Drop us a line using our news form or send us an email.