Frugi, the UK’s leading ethical children’s clothing brand, and fair trade retailer Babi Pur have launched their first joint capsule collection for children.

With six lines curated exclusively for Babi Pur, the synergy of brand values underpinned by their long-standing relationship has been met with a significant nod of approval by customers.  Made with GOTS certified organic cotton, this unisex range includes a cord dungaree in three bright colours [pictured below], a matching top and leggings in an exclusive Babi Pur print, as well as a twinning top for adults.

Frugi and Babi Pur are increasingly go-to destinations for green consumers who want to buy natural, sustainable clothing that’s a little bit different to what’s on the high street.

Frugi + Babi Pur Collection

“We have had a great time developing this exclusive capsule together with the incredible team at Babipur, who demand the highest ethical standards from their suppliers and brands. It is testament to the strength of our responsible approach here at Frugi that has given us the opportunity to develop this exclusive capsule with one of our strongest trade partners. The range is cute, colourful, and our values are aligned in the belief that great ethics and passionate people can change the world”, says European Business Director of Frugi, Simon Dowling.

Co-Founders Peter and Jolene Barton comment, “We are proud to have worked with Frugi for the last 14 years and even more thrilled about this recent collaboration. We love seeing our customers get excited about the designs, the prints, and the ethos. Sustainable fashion is making headway within the industry but it’s important to remember there’s a long way to go. Thanks to all the Frugi team who made it happen.”

Based in Helston, Cornwall, 85% of Frugi clothes are made with GOTS certified organic cotton, a global accreditation of the highest standard. This sustainable natural fabric is made without chemicals, uses far less water with significant benefits to the environment, and it is entirely traceable, ensuring that suppliers and their workers are treated fairly.  Encouraging customers to reduce, reuse and recycle, the remaining 15% of Frugi products are made from old polyethylene (PET) plastic bottles that have been spun into yarn to make a durable, water-proof fabric for outerwear, accessories, and swimwear.  Recognisable by their bright prints and clever details, Frugi’s interactive appliques, reversible styles, and extendable cuffs and sleaves allow for clothes that will grow with children, making them both practical and fun to wear.  Their baby ranges are designed to fit over cloth nappies, such as their reusable sister brand TotsBots.

With parallel planet friendly values at its core, Babi Pur has been one of the UK’s leading ethical shopping destination for kids and families since 2007. Babipur really believe there is a small but steady revolution happening – consumers want to know where their goods come from, who makes them and what environmental impact they have, and they are proud to be part of that revolutionLaunching fair trade products from day one, Bapi Pur is always quick to adopt new practises and never turns a blind eye to exploitation, child trafficking, forced and slave labour. They work only with brands who share the highest ethical standards.

For more information on Frugi:

About Frugi

Frugi was founded in 2004 by Kurt & Lucy Jewson after they struggled to find sustainable clothes to fit over reusable nappies. Almost eighteen years later, Frugi is one of the UK’s leading ethical and organic children’s clothing brand available to buy online from and over 550 retailers globally in 30 countries. The full range includes newborn to ten years with Frugi Bloom, a stylish twinning, maternity, and breastfeeding range. Frugi also acquired TotsBots and Bloom & Nora in January 2020 giving them prominence in the reusable nappy and sanitary product market. 

Designed in Cornwall, Frugi has developed many clever details for the clothing range to help prolong the lifespan such as extendable sleeves and trouser legs. The brand is famous for vibrant prints, fun appliqués, and for using sustainable fabrics. Frugi is proud to be certified by the Soil Association and Global Organic Textile Standard (GOTS) receiving the highest level of certification in the world of leading textile processing standards.  With a wider mission to help raise the next generation of eco-heroes, Frugi donates 1% of annual turnover to charity, and in almost 18-years has so far donated £1 million to various causes. With Frugi’s on-going commitment to Eco-Schools and LEAF, two worthwhile initiatives operated by the environmental charity Keep Britain Tidy, children are encouraged to earn a Green Flag certification for their school and use nature as a classroom through outdoor learning with hands-on experience. Frugi is the trading name of Cut4Cloth Ltd registered in England, company number 05011885. The registered office is Wheal Vrose Business Park, Helston, Cornwall TR13 0FG.

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