Azaria, publishes its latest Family Report, designed to give insight into the UK family in 2020.

Surveying over 2,000 parents this month, via market research Company Mumsviews, the Azaria Family Report highlights the habits of the average UK parent in the form of the attached infographic.  From shopping habits to social media activity, eating to holidays, Azaria Famliy Report shares a snapshot to help add value to parenting brands.

Key take-outs:

  • 73% of parents follow social media influencers
  • 8 out of 10 would pay more for a product with longevity
  • 48% value brands that are ethically and socially responsible
  • 72% still use Facebook as their most used social platform
Azaria infographic family report

Amber Steventon, Managing Director says:

“As a leading PR Agency, it’s invaluable that we keep our finger on the pulse of UK family life. Building on our previous Family Reports, we are delighted to share an overview of our insights with you. This report – and further research – ensures that we can advise our clients based on facts and create campaigns that really deliver.”

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