iCandy has developed a completely impartial review service dedicated to providing expectant or new parents and carers with advice and guidance on a range of nursery products and services.

iC Recommends, from British pushchair manufacturer, iCandy, will feature: 

• Real feedback from real parents to offer genuine recommendations within various nursery categories.
• Bite-sized, digestible reviews in video and photo format, all created by the real parent panel.
• Each product is scored according to value for money, effectiveness, usability and ultimately whether parents would recommend it.
• Reviews for Sleep, Postnatal and Sensory products are now LIVE.

iC Recommends was founded on the principle that when it comes to purchasing nursery products, parents may feel overwhelmed, not only by the extensive choice on the market but also by industry terminology. To overcome this, iCandy wanted to establish a dependable, go-to platform that parents could turn to for no-nonsense reviews on nursery essentials.

Ensuring impartiality and authenticity, iCandy purchases the products and sends them to the real-parent review panel. Putting the products through their paces for two weeks, the testers score each product out of 5 according to key criteria: value for money, effectiveness, and usability. Testers are also asked to share their first impressions of the product, if and how it makes their life easier and finally whether or not they would recommend it. The product with the highest overall star rating receives the iC Recommends Gold award.

Sleep products, postnatal products and sensory products have all been reviewed so far, with many brands getting in touch, keen to have their nursery products reviewed. From household names, to small start-ups, brands of all sizes are eligible to have their products reviewed, which ensures parents have an all-encompassing, unbiased outlook of the products available to them.

Brands that wish to be featured on iC Recommends are invited to get in touch for consideration, as well as parents who are keen to put products through their paces and provide honest feedback.  

iC Recommends (icandyworld.com)