National Weaning Week takes place from 3rd – 9th May 2021. Created by award winning marketing consultancy The Media Snug in 2018, the main objective of the week is to bring together parents, carers, grandparents and brands to offer tips, information and recipes to make weaning and feeding as easy and fun as possible.

By creating a supportive network and place where parents search for information and connect with each other, experts and leading baby brands, the aim was to empower families to wean their child as nutritiously as possible, without feeling confused or pressurised.

Does it work for brands?

In 2020, the event achieved 30,225 competition entries, 20.3 million reach on Twitter across 4,992 accounts, a 1,387,900 reach on Instagram, as well as 1,787,574 reach on Facebook across 790 accounts and 2 million reach on our Twitter chat with 623 tweets across 63 accounts.

Over 120 brands, retailers and organisations joined in the conversation and there were 60,500 page views on the Weaning Week website. experts offered 11 free online workshops had 3,606 views – and the BBC created a specific content page for Weaning Week.

How to get involved

Sponsorship packages are available now so brands can sign up well in advance. They range from headline sponsor to a standalone competition. 

The team are also looking out for recipes, blogs and people to lead parent workshops. To find out more, email them or download the partnership pack.