CYBEX, the global baby brand renowned for its pushchairs, car seats, and baby carriers, is continuing to show its support to customers and retailers with the recent appointment of a visual merchandising designer.

Joanne Hinsley joined the team in October and will play a key role in working with CYBEX’s independent and national retailers, supporting the marketing team with shop-in-shop, custom branded displays and increased store presence. Based in London, Joanne’s appointment will enable CYBEX to keep ahead of upcoming designs and trends in the retail sector.

Joanne has worked with some iconic and luxurious brands including Charlotte Tilbury and Christian Louboutin where she was responsible for store designs and fixtures implementation.

Joanne Hinsley, visual merchandising designer at CYBEX says: “I am really excited to be joining the team at a time when they are growing and launching some great new collections. I am looking forward to working closely with customers and retailers to showcase what CYBEX has to offer.”

Luke Burns, UK GM at CYBEX adds: “This year has certainly had its challenges, but we are proud that CYBEX is taking encouraging steps to continue to grow the business. We have no doubt that Joanne’s insight and fresh knowledge will allow CYBEX to continue to push forward – the future looks really positive and we’re looking forward to seeing what 2021 holds.”