Love Radius is a French brand of physiological baby carriers. In operation since 2007, it focuses on enabling parents to carry their babies with ease, combining comfort and design.

Its flexible range includes the BASIC baby wrap, the Original JPMBB, the Little Wrap Without a Knot, the PhysioCarrier and the HoodieCarrier.  

Recognising a need for flexible, comfortable maternity- and new-mother-wear, they have recently launched a new product, the Parent’s Hoodie. It is one sweatshirt which can be used in three ways – when a mum is pregnant, with her baby and without her baby. Its unisex design has a wrap over feature to keep parent and baby wrapped up.