MAM has unveiled its new Organic Garden collection.

It takes its inspiration from the great outdoors, including gardens, allotments, forests and parks. The collection introduces a host of colourful characters including rabbits, hedgehogs, birds and bees as well as flowers and fruits.

The new motifs have been researched with consumers and tested with 2,400 parents in eight markets to ensure that they are on trend.

The underlying global theme of sustainability and the importance of protecting the environment resonated strongly with MAM parents. Available on MAM original 6+ month soothers and MAM 270ml Easy Active Bottles.