Innovative lifestyle parenting brand Beaba continues its UK brand development with the appointment of a Senior National Account Manager, Zoe King.

Zoe joins the brand and its sister company Red Castle to support ongoing business growth in the UK and the Netherlands.

Having previously worked with a number of high profile and much-loved household names, including Disney and Warner Bros brands, Zoe joins the team to support the growth of the company’s key accounts, together with driving forward new business development.

Zoe commented, “I’ve joined Beaba because I wanted a new and exciting challenge, with the opportunity to really make a difference. Beaba is such a forward-thinking business that is already a leader in the parenting sector across France and their presence in the UK continues to expand – so it’s an exciting time to join.  I love brands and this role enables me to be part of a really energised team and play an integral part in growth and development, which I’m very much looking forward to.”

Natalie Jackson, VP Sales & Marketing, UK & Netherlands for Beaba and Red Castle, commented: “Zoe has a big personality and brings with her a great deal of passion, energy and knowledge of brands. I’m confident that her longstanding expertise from working with brand names that are known and loved worldwide will prove to be a valuable asset. She will play a pivotal role in helping to support our existing customers, as well as driving business development as we continue with our ambitious growth plans.”