Campbell Gower of phil&teds says that the brand always looks to emulate this with adaptable product sets that fits with parents lifestyles.

“Parents need products that adapt with their family’s growing needs. That’s why we first invented poppy™, the high chair that converts to a toddler sized ‘my chair’, providing years more use. Fast forward to now, and our ‘poppy™ family’ offers new adaptability, like never seen before.”

“We’ve refined our award winning poppy™ high chair by listening to what parents want – a sleek design, that’s complementary to their home aesthetic, whilst being super hygienic – something that will resonate well with parents in this current climate.”

“We’ve also introduced poppy™ in wood, perfect for parents who desire more of a Scandanavian aesthetic. It’s an effortlessly cool & contemporary take on poppy™, that fits with any home.”