Weaning and feeding brand BÉABA, has appointed Nichola Ludlam-Raine, as its Nutrition & Weaning Expert.

The 2020 partnership will see the published author and health and mummy blogger produce content for parents on their weaning journey and beyond. 

The assets will include blogs, step-by-step weaning videos, recipes, as well as Q&A sessions via the brand’s Instagram page.

This appointment enables Beaba to offer additional support to UK parents, as part of its long-term growth strategy.

Natalie Jackson, VP Sales & Marketing Manager, Beaba UK commented: 

“At Beaba we are passionate about promoting healthy eating habits for families. As Nic is an expert dietitian, as well as a parent who has shared the ups & downs of her own weaning journey with her 16.4K-stong Instagram followers. She is the perfect ambassador for our brand.

“This partnership not only enables our customers to see our products used in real-life situations, we are able to provide expert and experienced nutritional advise and support in a new and exciting way.”

Nichola Ludlam-Raine said: 

“It’s my passion to create delicious and nutritious food combinations for my family so I am so excited to be able to share some of my favourites! I want to inspire parents to use different (but affordable) ingredients, flavours and textures at mealtimes and not to be scared to experiment!  Having the right equipment in place is so important. Not only will it make life easier, products such as the Beaba Babycook NEO help you to retain all the valuable vitamins and minerals that can be lost during the cooking process.”

For trade enquiries contact: jodi.harris@beaba.com.